“We’ve been very pleased with your guidance, feedback and editorial support on strategic planning, marketing and business development plans, collateral, Webinars and Web site content.”
CEO, Cadence Group
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Who We Are

We are experienced, savvy, creative consultants who guide you and orchestrate the results you desire. We may not be able to make the sun come up but we do help you bask in the glow of your success.

Joyce Herring is founder and president of Herring Management Consultants, an Atlanta-based marketing consulting firm that helps high-tech and other rapidly changing companies generate new business opportunities, improve market impact and make the most of limited resources.

We guide our clients to set and meet aggressive marketing goals, improve marketing effectiveness and bring new products to market.

Eager Beginnings
The firm began in the mid-80s by teaching corporate executives at IBM, AT&T, Johnson & Johnson, Squibb and others how to use the PC as a business tool. Soon its services expanded to include product marketing and management, new product launch, product documentation and marketing communications.

Driven by customer needs, our next expansion added strategic marketing plans, product messaging and positioning, marketing programs, sales tools and facilitation of executive meetings.

Today, through alliances with leading service providers, the firm offers full Internet marketing services, Web site design and site management, Internet research, primary and secondary research services, and a host of other marketing and information management services.

Award-Winning Clients
Our clients are primarily B2B companies in the technology sector who enhance critical business functions such as e-commerce and EDI, supply chain management, e-payments solutions, mobile data management, information management, research and competitive intelligence, library services, content management, public records access, business intelligence services and network communications.

We also consult with companies engaged in human resource consulting, talent acquisition and management, executive recruiting and professional services. We enjoy working with small to mid-size companies in any industry that need new ideas, energy and guidance for business growth in their dynamic markets. For a client list, see our Client Profiles.

Recognition
The firm has been has been cited for its valuable contributions to partner marketing efforts for Velosant, marketing and business development plans at Cadence Group, customer case studies for Inovis, product marketing projects at XcelleNet, a new product launch for Harbinger, business planning and growth at The Dalley Hewitt Company, training and development for DCA and PRIDE team facilitation for AvData.

We have an experienced staff, alliances with other marketing services firms and a network of resources we draw upon for specific talents. Savvy marketing guidance and personal service are our hallmarks.

Please contact us for a no-obligation discussion of your sales and marketing needs.