"We rely on Joyce for marketing guidance, product messaging, and editorial support. She has a quick grasp of our services and marketplace, has added value to our partner marketing efforts, and consistently gives us more than we ask for. I would recommend her to anyone needing an experienced marketing professional."
Sr. VP Marketing, Velosant
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Client Profiles

Read about the results we have accomplished for our award-winning clients. We are proud to add value to their sales and marketing efforts, and appreciate their support and patronage. Browse below to read about our assignments with these remarkable people.

ADP
www.adp.com
Facilitated group discussions with a marketing team to define the product management process for this payroll services industry leader.

Attachmate Corporation
www.attachmate.com
Guided the development of new marketing messages for a remote access product and produced a Reviewer's Guide to help reposition this product. Developed a product marketing and education plan to revive sales of a communications software product.

Avdata Systems (now ITC^DeltaCom, Inc.)
www.itcdeltacom.com
Facilitated a three-month effort to guide the PRIDE (Product Introduction and Development) team in the definition of an integrated product delivery process.

Cadence Group
www.cadence-group.com
Facilitated strategic planning efforts, developed marketing and business development plans, and created sales tools and Web content for this growing information management and research company.

Computer Psychology Resources, Inc. (now TalentQuest)
www.computerpsychologist.com
Performed analysis of key competitors and developed business intelligence reports.

DCA (now Attachmate Corporation)
www.attachmate.com
Managed numerous projects for product marketing and training, channel marketing, third-party vendor relationships and marketing communications.

eOne Global (now First Data Corp.)
www.firstdata.com
Facilitated a consensus-building planning session for the marketing team and provided guidance on marketing plans. Provided research, analysis and comprehensive report on effective ways to measure marketing performance.

govONE Solutions (now First Data Corp.)
www.govonesolutions.com
Developed ROI analysis using client experiences and industry data to help quantify benefits and savings derived from e-payment solutions.

Harbinger Corporation (now Inovis)
www.inovis.com
Managed the successful launch of a Windows-based EDI product. Managed a major third-party vendor project resulting from company acquisitions. Developed corporate and product marketing messages for CD-ROMs that promote the company’s supply chain management products.

Information America (now KnowX)
www.knowx.com
For this online provider of public records information, we managed numerous sales and marketing projects – to improve account management techniques, facilitate management planning sessions, develop executive presentations and define marketing roles.

Inovis
www.inovis.com
Interviewed key clients and developed concise, compelling case studies that convey their business problems and Inovis solutions as well as the value Inovis solutions add to their businesses. Developed and branded new customer reference program.

IntelliQuest/Naviant
Facilitated a series of planning sessions that helped the strategic marketing group of this marketing information company get focused on key initiatives.

itaas, Inc.
www.itaas.com
Consulted with management to put a new marketing slant on a capabilities presentation by focusing on value, results and customer point of view while improving the look and feel. Reviewed marketing literature for consistency of message.

Lowden & Associates
www.laihr.com
Developed messaging, positioning, value proposition and content for new Web site of this full-service, human resources outsourcing and consulting firm.

Peregrine Systems (now Inovis)
www.inovis.com
Developed an interview process and standard questions to identify qualified applicants for three program management positions. Screened and interviewed numerous applicants and delivered a strong pool of candidates.

Scientific-Atlanta
www.sciatl.com
Consulted with the Broadband Group to research and develop a White Paper and Partner's Guide that focus on the value of providing nearly-interactive video services to the cable marketplace.

Sterling Software (now Computer Associates)
www.computerassociates.com/acq/sterling/
Developed a value-added approach to a series of solutions stories highlighting customers' successes with application development software tools. Conducted strategic planning sessions with the marketing team.

The Dalley Hewitt Company
www.dalleyhewitt.com
Consulted with this talent acquisition and management firm to develop a business plan for growth. Guided the company's marketing efforts and Web site development resulting in a revenue growth of more than 100% over the previous year. We serve as the company's marketing department.

Turner Private Networks
www.turner.com
Facilitated an off-site meeting of 30 employees to improve team interaction and generate new ideas for business growth.

Velosant
www.velosant.com
Developed a series of Partner Marketing Guides that enhanced business relationships with key alliance partners.

XcelleNet, Inc. (now iAnywhere)
www.xcellenet.com
Assessed effectiveness of marketing programs and placed focus on programs with highest ROI. Consulted to improve clarity of value proposition, key marketing messages and product positioning as reflected in collateral, presentations and training. Spearheaded the design and implementation of new marketing projects including product launch, Web site development and services marketing. Developed a Consulting Services Marketing Plan.