"Joyce's help has been critical in maximizing the clarity and reach of our marketing messages. In particular, she has developed effective content for our Web site, providing clear communication of our value proposition and market positioning."
VP, Marketing, XcelleNet, Inc.
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Internet Marketing

Oliver Wendell Holmes is credited with saying, "Man's mind, once stretched by a new idea, never regains its original dimensions."

The same could be said for Internet marketing. Once stretched by all the possibilities of marketing, promotion and selling on the Internet, your Marketing Plan never goes back to its original shape.

The challenge, we believe, is having your Web site generate new business opportunities, improve market visibility and make the most of limited resources – while staying within your budget.

Web Design
First, you need a professional Web site with a compelling message, visual appeal and value-added content. Through our marketing alliances with design companies that create convincing Web sites, we help you build clear, concise content and “a look and feel” that sets you apart from the competition.

Your site is then ready to generate qualified leads, convert visitors to customers or pre-sell the prospect.

Internet Marketing Plan
To direct traffic to your site, you need a custom Internet Marketing Plan – one that analyzes your current Web presence versus your competitors, drives targeted visitors to your site, establishes numerous links and builds a strong presence for you on the Internet.

We work with our alliance partners to generate an Internet Marketing Plan that covers search engine marketing (for “free” and for “fees”) and total Internet marketing.

Search Engine Marketing
Search engine marketing is the process of promoting a business online (where there are more than 200 million regular Internet users) to achieve better search engine rankings for your most relevant, targeted keyword phrases.

Search engine marketing helps your site rank well based on using significant keywords that attract the most visitors (for “free”) as well as paying for the top spots on search engines listings (for “fees”). Working with our alliance partners, we help you determine the best mix of techniques and the wisest use of your Internet marketing dollars.

Total Internet Marketing
In addition to search engine placement, marketing your Web site on vertical portals and selected directories will also drive significant qualified traffic and business.

One alliance partner for Internet marketing “scours the Internet for all vertical directories, advertising venues and industry portals where your competitors are located.” They analyze and filter these and other related channels to determine the best marketing mix for highest visibility, customer conversion and return on marketing dollars.

These advanced Internet marketing services include competitive marketing analysis, online marketing plans, building links and listings, and tracking return on investment.

E-Mail Marketing
E-mail marketing can be fast, effective and cost conscious. To comply with the anti-spam movement, however, you must have a good, opt-in e-mail list; that is, one which recipients have chosen to join.

You can accomplish this easily by promoting your e-newsletter, Webinar or other value-added communiqué on your site and having a form for people to submit their e-mail addresses.

Internet Marketing Books
We suggest the following readings to become savvier about Internet marketing.

• Principles of Internet Marketing by Ward Hanson
• Internet Marketing by Barbara Cox, William Koelzer
• Internet Marketing: Integrating Online and Offline Strategies (McGraw-Hill/Irwin Series in Marketing) by Mary Lou Roberts
• Low-Budget Online Marketing by Holly Berkley

Proven Results
Our Web design and Internet marketing alliance partners have worked with hundreds of clients who frequently experience dramatic Web traffic increases (in some cases, over 500%) and a top position in their markets.

Please contact us for a no-obligation discussion of your sales and marketing needs.