"Joyce is much more than a good marketing writer. We trust her to interact directly with our clients to gather the basic facts, and then craft a concise, compelling case study that conveys the business problems we help clients solve and the value we add to their business. She has also helped us quickly develop and brand our customer reference program."
Sr. Public Relations Manager, Inovis
more testimonials

Marketing Communications and Editorial Support

As noted by Norman R. Augustine, a top chief executive and author, a recent government publication on the marketing of cabbage contains, according to one report, 26,941 words. It is noteworthy in this regard that the Gettysburg Address contains a mere 279 words while the Lord's Prayer comprises but 67.

This is just one example of how more is not necessarily better. Whether it’s Web content, marketing collateral, partner marketing guides or articles, clear writing in the fewest possible words is best.

We are much more than good writers. What enables us to consistently please our clients is our depth of experience, our blended background of sales, marketing, management, training and consulting, and our ability to quickly understand and articulate a diverse set of products and services.

Messaging, Positioning and Value Statements
We use a methodology for crafting effective positioning statements, your key marketing messages (or selling points) and value propositions. Often companies skip this step in their haste to market.

Yet, it is vital to let the marketplace know what you are selling, how it differs from similar products or services, and the value you bring to buyers.

For a look at the templates we use with clients, view our Positioning, Messaging and Value Proposition Worksheet.

Evaluate Marketing Collateral and Sales Tools
There is value in having us evaluate your collateral and sales tools to see how clear and “on target” they are and how they stack up against the competition.

We can give you a broad-brush critique or a detailed analysis. In either case, we show you exactly how to improve your messages and content.

Frequently, we find that sales and marketing messages are not in sync. For example, sales may say you have the best price while marketing says you have the greatest function.

An objective evaluation can help you get the two groups back “on message.”

Customer Case Studies and Success Stories
The best spokesperson for your product or service is a happy customer. Yet, you don’t want just anyone conducting the interview.

You can trust that we handle customer interactions professionally while getting all the details and quotes you want for an interesting story.

Editorial Support
Good editorial support helps you generate new business opportunities, improve market visibility and make the most of limited resources.

When it comes to messaging, case studies, articles, success stories, marketing literature, partner marketing guides, Web content, sales tools, product material and more, we have a proven track record. Just ask the managers at Inovis, Velosant, Cadence Group, XcelleNet and The Dalley Hewitt Company about our deliverables.

Tips on Writing
MarketingProfs.com offers some excellent articles on writing. See a sampling below and go to MarketingProfs.com for a full selection:

• How to Develop Case Histories by Jerry Fireman
• How to Write a Smooth Sales Letter for Results by Ernest Nicastro
• How to Implement a Content Style Guide by Gerry McGovern
• Lost in Translation? Getting Your Message to an International Audience by Martin Heimann
• What's Your Essential Message? by Michel Neray
• Writing Web Copy That Works by Gwyneth Dwyer

Books on Writing Well
For advice on writing, we suggest the following books:

• The Elements of Style by William Strunk, Jr., E.B. White and Roger Angell
• On Writing Well, 25th Anniversary: The Classic Guide to Writing Nonfiction by William K. Zinsser
• Associated Press Stylebook by Norm Goldstein
• The Chicago Manual of Style, 15th Edition by University of Chicago Press Staff
• The Associated Press Guide to Punctuation by Rene Jack Cappon
• The Associated Press Guide to Internet Research and Reporting by Frank Bass
• The Copyeditor's Handbook: A Guide for Book Publishing and Corporate Communications: With Exercises and Answer Keys by Amy Einsohn
• Bird by Bird: Some Instructions on Writing and Life by Anne Lamott
  

Please contact us for a no-obligation discussion of your needs for marketing communications and editorial support.