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Market Research

Humorist and novelist, Mark Twain, once said, “Get your facts first, and then you can distort them as much as you please.”

The same could be said for market research. Gather your data and then interpret the results to fit your own objectives.

Through our alliances with research partners we offer primary research, secondary research, competitive intelligence and Internet research for pre-paid, on-demand requests.

Our market research alliance partners have worked with hundreds of clients to better understand strategic opportunities in the marketplace, improve customer service and retention, benchmark the competition and design targeted marketing campaigns.

Primary Research
Primary research involves interactions with people to find out how they feel or think about a topic, service or product. It is useful for customer service, new product introduction and gauging trends. You may conduct surveys over the phone or Internet, via mail or in person.

Our primary research affiliate is a full-service marketing research company with more than 15 years experience offering premier customer satisfaction and loyalty measurement programs, customer retention analysis, and quantitative and qualitative marketing research expertise. Clients include companies in utilities, real estate, technology, manufacturing, healthcare and others.

You receive state-of-the-art interviewing and data collection techniques with project managers who have direct and immediate access to survey progress and results and closely manage all client projects – to ensure the highest quality and your complete satisfaction.

Secondary Research
Secondary research is the process of collecting information from research studies already performed and published in some way. There is an art to locating the best sources, scanning through many documents and compiling the information that’s right for your project.

Our alliance partner for secondary research has more than 10 years experience providing clients with precision research, concise results and fast turnaround. Their research team of information professionals has expertise in the business, financial, telecom, technology, legal, bio-medical, retail and travel industries.

Whether it’s a single request, an extensive project, or ongoing research support, you can count on us to deliver quality results every time.

Competitive Intelligence
Competitive Intelligence services enable decision makers to quickly respond to new opportunities and threats. Working with our alliance partner, we use industry analysts, researchers and a nationwide network of competitive intelligence consultants to uncover the latest information on your competitors.

You learn about new entrants into your market, competitors’ product initiatives, mergers and acquisitions, and technological developments. While collecting this information, we use the most ethical intelligence-gathering practices and maintain strict confidentiality.

Internet Research
For those situations when you need on-demand access to professional researchers skilled at quickly finding reliable resources on the Internet and compiling concise research results - without long-term commitments, contractual agreements or subscription fees, we suggest cg-research.com.

You may submit research requests and make payments using the cg-research.com secure site and your credit card. This convenient pay-as-you-go service can find and aggregate for you, usually within 24 to 48 hours, research that might take you twice as long – using information sources that you may not know about or have access to.

Books on Market Research
Many books have been written on conducting market research. Here are just a few:

• Market Research Made Easy by Don Doman, Dell Dellison, Margaret Doman
• The Market Research Toolbox: A Concise Guide for Beginners by Edward F. McQuarrie
• State of The Art Marketing Research by Albert Blankenship, George Breen, Alan Dutka
• Market Research: A Guide to Planning, Methodology and Evaluation by Paul Hague

Please contact us for a no-obligation discussion of your market research needs.