"You helped us analyze and improve our marketing metrics and get greater return for our marketing dollars."
President, The Dalley Hewitt Company
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Marketing Metrics Research Report

Regis McKenna, a famous marketing guru, said, "Marketing is everything and everything is marketing." If this is true, how do we measure results?

Marketing Metrics Research Report
Measuring Marketing Value: Ways to measure marketing performance and increase marketing's contribution to the bottom line by Herring Management Consultants.

This 20-page research report examines reasons many companies have trouble measuring marketing performance and return on investment (ROI); suggests effective ways to measure marketing value; and presents a sample model or dashboard that translates your vision of how marketing adds value to the organization into marketing metrics that each business unit can consistently gather.

To receive the full report by email at no cost, please contact us and request the Measuring Marketing Value report in the message section of the contact form.

For additional marketing publications, see a comprehensive list of articles and books under Articles and Books.

Please contact us for a no-obligation discussion of your marketing and planning needs.