"With your marketing expertise and project management skills, we were able to build a marketing plan and execute the key elements of a product launch...."
Director, Product Management, Harbinger Corp.
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Marketing Plans

Benjamin Franklin reportedly said, “By failing to prepare, you are preparing to fail.”

And then there’s Donald Trump who said, “I try to learn from the past, but I plan for the future by focusing exclusively on the present. That's where the fun is.”

Whichever philosophy you share, to succeed in business we all need some kind of plan. It can be simple, must be written and needs regular review and adjustment.

Roadmap
A marketing plan is your roadmap that guides you toward meeting your sales and marketing goals and using your limited resources for the greatest gain.

A marketing plan analyzes your market needs, defines your position in that market and maps out your approach to generating new business, increasing market share and growing revenue. It helps you focus on the marketing activities with the greatest payback.

Sometimes getting started is the hardest part of any task. We try to make that easy for you by providing the Key Elements of a Strategic Marketing Plan.

Sample Plans & Software
To obtain sample marketing plans and software that walks you through the "ABCs" of marketing planning so you can quickly produce a professional and complete plan, try Marketing Plan Pro. With over 70 sample marketing plans, plus instructions and examples at every step, you can create a plan in no time at all.

This easy-to-use software tool enables even the most inexperienced marketer to create and implement practical marketing plans for small and medium size businesses. Users praise its timesaving features:

“…A great product that has increased my productivity very significantly. Very highly recommended."

“…You can count on me to highly recommend [Marketing Plan Pro] to whomever needs assistance on putting a marketing plan together.”

"Marketing Plan Pro is wonderful! It cut my work in half."

Books
Numerous books have been written on the topic of marketing plans. Here are a few suggestions:

• Powerhouse Marketing Plans: 14 Outstanding Real-Life Plans and What You Can Learn from Them to Supercharge Your Own Campaigns by Winslow Johnson
• The Ultimate Marketing Plan: Find Your Most Promotable Competitive Edge, Turn It into a Powerful Marketing Message, and Deliver It to the Right Prospects by Dan S. Kennedy
• How to Develop a Strategic Marketing Plan: A Step-By-Step Guide by Norton Paley

Other excellent marketing books include:

• Positioning: The Battle for Your Mind by Al Ries, Jack Trout
• Focus: The Future of Your Company Depends on It by Al Ries
• The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk by Al Ries, Jack Trout
• Marketing Warfare by Al Ries, Jack Trout
• Differentiate or Die: Survival in Our Era of Killer Competition by Jack Trout
• Relationship Marketing: Successful Strategies for the Age of the Customer by Regis McKenna
• Classic Failures in Product Marketing: Marketing Principles Violations and How to Avoid Them by Donald W. Hendon
• Trusted Partners: How Companies Build Mutual Trust and Win Together by Jordan D. Lewis

Consultants to Guide You
If you prefer a consultative approach, we will gladly guide you through the planning process as we have done for companies such as Cadence Group, Harbinger Corporation, The Dalley Hewitt Company, eOne Global and others.

Whatever you decide, remember that we have an experienced staff, alliances with other marketing services firms and a network of resources we can draw upon for specific talents. Savvy marketing guidance and personal service are our hallmarks.

Please contact us for a no-obligation discussion of your planning needs.